Last year, BBC News released a stat saying for every graduate post; they receive 52 applications – an 11% increase on the year before. In fact, one internship I applied for had over 500 applicants. So how can you make your application stand out? Well let’s learn from the best. Here are my top ten creative job applications:
It’s that time of year again, exams left right and centre. For some, it’s finals, and it’s a little scary to think if I hadn’t transferred from Oxford Brookes, that’d be me too, but I’m just sitting end of year exams instead. Either way, exams can be, and usually are stressful.
Callum Powell, recently graduated from Bournemouth University studying Public Relations, has already achieved considerable and note-worthy experience. From L’Oreal to Hill and Knowlton...
After 16 days of sporting excellence, the London 2012 Olympics have finally drawn to a close. This year was always predicted to be the ‘big one’ for social media, hence the games dubbed as The World’s First Social Games.
I'm writing this through tears of laughter at the o2 Twitter feed today. I take my hat off to the social media team for their response to the outrageous complaints they've had over the past 24 hours - very well played.
November 21, 2013
October 04, 2013
- There is no character limit, unlike Twitter
- There are 200 million active users on Twitter, if Facebook can get 30% of their active users to use hashtags publicly, their conversations will reach further than that of Twitter.
- Only public status updates will appear in the search – this means comments and private updates will not be part of the conversation - and yes, most people have their profiles and updates automatically set to private!
- Hashtag’s are not fully integrated with Facebook mobile… yet!
July 11, 2013
Using #followchallenge, Tesco Mobile received a tweet in the form of a rap/poem from a user mentioning o2 - from there, the two battled it out with hilarious raps until o2 took the opportunity to drop in their #bemoredog campaign.
I think I slightly prefer the blackout comedy tweets but this is a close second. Hats off to the social media team at o2... again!
July 02, 2013
- international communications - there are still parts of the world that don't have the same technology as we do
- target audience - the majority of disposable income is currently with the 50 years plus age group and although they use some of the technology available, I can safely say my grandmother does not do her shopping on a mobile phone app... Maybe one day!
June 27, 2013
June 17, 2013
How do you know what to do? How do you line up your positions and get the timing right, what happens when you're offered one role but waiting to hear back from another? These are all crucial decisions to make and it can suddenly seem all very serious as a permanent role rather than placement. All of us have suffered with various different issues and it can be a little daunting. Before my placement, I was dating someone in Bournemouth and the decision to move to London and away from him was a difficult one but I've always tried to put my career before my personal life.
One of my flatmates studied PR and wanted to stay in the industry, she was in talks with her placement company and a local company to Bournemouth that focus on Digital Marketing. It was a close call and she had to move her interview time to line both agencies up but eventually she was offered both and chose to stay in Bournemouth, so now she has to find somewhere to live and adjust to life in her university town with very few of her peers left.
Another one of my flatmates studied PR and wanted to work in London in an agency. She went through recruitment companies, applied to some graduate schemes and spoke with her placement company. After many interviews, she was offered a technology graduate role with a top agency in London and had one more round left with her placement company. She kept the graduate role on hold whilst she interviewed and when it was offered chose to stay with her placement company. Throughout a lot of this semester she has been back and forth to London for interviews, with no expenses paid. Upon agreeing to rejoin her placement company, she then had the task of flat-hunting - not so easy when you're not in the area!
My third flatmate studied International Business Studies but has been heavily involved in charities throughout her entire degree. She wanted to use both these skills in looking for careers, with an open mind about location, she's currently hunting out various fundraising and coordinating roles in the not for profit sector. Job hunting can be stressful and scary, especially in the current market. If you don't know what you're doing or where you're going, you have to make the decision whether to get a temporary job in a bar or office or whether you end up back home with the parents...
But that's not to say it won't be hard. It's always going to feel strange leaving the life you've had at university with such close proximity to all your friends. It's always going to be scary growing up, but good-scared, we're all doing incredibly exciting things and this is just the beginning of the rest of our lives; the start of our careers and everything is yet to come. Hopefully fear won't get in our way!
After being offered both L'Oreal and BBC Worldwide for my placement year, I chose to work for BBC Worldwide on a year contract. Part of a three-person team, we were extremely busy, looking after Top Gear, Doctor Who, Dancing with the Stars, BBC Earth, Lonely Planet, Children's brands, Gaming and Live Events. I was thrown in at the deep end, within my first week I was asked to manage a VIP premiere event by myself. It was such a fantastic but very scary experience. Despite my previous experience, the international brands of the BBC were the largest brands I had ever worked for and there was a lot of work to be done - it was the first year the team had looked after gaming and live events on top of the key five brands. I quickly fell into the infamous trap of coming in early, working through lunch and leaving late, I was on email and researching at home and very quickly the workload took over my life. The phrase work to live rather than live to work comes to mind.
Without a balanced lifestyle it is so easy to become stressed and unfortunately I did. There was very little help and support for me and I was too young and inexperienced to help myself. After much deliberation and permission from my head of course, I requested a change in contract to six months.
Although many other things went on as well, the gist of my six month placement was that things went wrong on both my part and theirs. We've both learnt our lessons and changed the way we do things; they have now changed the structure of the team. As horrible a situation as it seemed at the time, now I just think I'm lucky it happened then rather than after graduation. The whole point of placement is to experience the industry; the good and the bad. That includes office politics, PR skills and learning about the workplace in general.
- Make sure you take a short lunch break every day
- Get enough sleep (different for everyone but usually 6 - 8 hours per night)
- Talk to your team and superiors - it's what they're there for
- Head to the gym - it's good stress relief
- Keep someone on speed-dial as a sounding board - my mum's pretty good at this.