Push PR Press Day 2011

My first glimpse of a press day... it's been four days since and my feet are still recovering. But what an incredible experience. A lot can happen in such a long day, starting at 7am and ending at 9:30pm; we were evacuated from the prestigious Soho Hotel - which is simply gorgeous and the staff were amazing - due to a possible fire.

Meeting so many journalists, bloggers and stylists, the hard work definitely paid of! The rooms looked gorgeous...

We separated the products into themes including garden party, festival, beach, cocktails, bridal, work, country and boudoir. And I have three absolute favourites from the day: 

As seen on Laura Hamilton (Dancing on Ice), this gorgeous DressRail dress is just £25.
This Tara Starlet sleeveless sailor blouse is just £42 and is simply stunning and a summer must-have.

And now my weakness, shoes, and not just any shoes - shoes you design yourself. Any spare second I had on Tuesday I was playing on the website and staring at these gorgeous shoes.. 

Upper Street  brought a fabulous selection with them of some previously designed shoes.. including some Emma Hart, Director of Push PR had designed. If you get a spare minute, you must visit this site, even just for the feel of designing your own and playing with their different options, the experience from beginning to end is amazing.

So, press days - yesyesyes... even if my feet do hurt, so completely worth it. I hope it all pays off for the clients too, the journalists and bloggers seemed to enjoy themselves! 

Jessica North

Author & Editor

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