After seven years of dreaming of working at L'Oreal, I finally got offered exactly that, a job as an intern for my placement year. I turned it down.
It’s that time of year again, exams left right and centre. For some, it’s finals, and it’s a little scary to think if I hadn’t transferred from Oxford Brookes, that’d be me too, but I’m just sitting end of year exams instead. Either way, exams can be, and usually are stressful.
Callum Powell, recently graduated from Bournemouth University studying Public Relations, has already achieved considerable and note-worthy experience. From L’Oreal to Hill and Knowlton...
After 16 days of sporting excellence, the London 2012 Olympics have finally drawn to a close. This year was always predicted to be the ‘big one’ for social media, hence the games dubbed as The World’s First Social Games.
I'm writing this through tears of laughter at the o2 Twitter feed today. I take my hat off to the social media team for their response to the outrageous complaints they've had over the past 24 hours - very well played.
February 24, 2011
February 22, 2011
February 21, 2011
February 15, 2011
February 09, 2011
Being the founder of the club, it's really hard to let go and let someone else have full control over it, and I'm not sure I'd opt to completely step back from it, if it weren't for my placement year. We've decided to do a 'handover' semester where the committee and I will work closely with Matt to ensure he is completely confident and comfortable in his new role. He will then take full control of the club from Easter onwards.
I have complete faith in Matt and his ability to run the club. Over the past semester he has shown huge dedication to BU Trampolining and is a National Level C Competitor, so can take the club to a level I cannot - I haven't competed in seven years, that in itself is a terrifying thought.
So, I thought I'd use this space to reflect on everything BU Trampolining has done over the last year. I'm not going to pretend it's been easy, but it has been incredibly rewarding and I'm so glad the people I had around me a year ago encouraged me to pursue the club.
Trampolining is a sport open to all ages, all fitness levels and all abilities, I never understood why universities didn't automatically have a club. Oxford Brookes didn't and neither did Bournemouth, well, until I arrived. When actually beginning to research everything that was needed for the club, I began to see just why universities were leaving it well alone; the insurance, the health and safety, the coaching ability, to name but a few. It would have been a long and tedious process and probably one that would not have been completed in my time at Bournemouth University if had not been for Ringwood and Bournemouth Trampoline Club.
Ringwood and Bournemouth Trampoline Club is where I trained when I was growing up - I used to spend most of my time gazing at the amazing competitors like Jem Camble and Imogen Gunner though. But the club was incredible, every coach I worked with was passionate and everyone training around me was dedicated, you couldn't ask for more. And one of the strong advantages of going to university where you live, you already have the contacts.
Rosie Bascombe, who is the head coach at R&B was extremely keen to establish a link with Bournemouth University and opened up one of her sessions to us, which now, I think we have slightly taken over. Starting with one bed in the corner, we now run four of the six beds available. Not only did she accommodate for our members by finding extra beds, extra coaches, she negotiated on prices to make them "student-friendly". Without her, BU Trampolining would probably be sat on its original piece of paper I carried round with me for the first four months of my life at Bournemouth Uni.
With the sessions ready to go, we needed to become an established club at the university, for which you need a committee of five people. Our original committee consisted of myself, Fleurie Forbes-Martin, Kristian Ward, Shenique Edwards, Hannah Rowley and Jessica Fosher. And then we needed members. This is where having a committee of mainly PR students was an enormous help. We all had a lot of ideas for promotion strategies. And as far as I'm concerned out of everything we did, only two of them had the major impact. And this is where I attempt to link all of this to my degree...
1. I struck lucky, a friend was the Sports Editor of Nerve - the student magazine - and offered to write an article on the launch of BU Trampolining. You can read this article here. Not that I had to pitch for this feature or write a press release or anything else that would happen in the world outside of university, but the basics are there.
- CONTACTS - I'd love to assume that I'd have been able to get an article into the magazine without knowing anyone there but that's just not realistic. And even if I had, I would have had to have written it..
- Publishing articles in magazines/newspapers. One article had an enormous response, and turned our club from a five person hobby to the serious, competing University club that it is today. Proving the value in the written word still exists.
It drives me insane sometimes, but for promotions, especially when your audience is students, you can't lose.
One facebook group was the platform for communication the club needed as a follow up from the article, creating events for socials and sessions, messaging members, displaying photos.. it really does everything you'd need. And it's FREE. A huge benefit for someone running a university club with no budget. Our online presence of one group grew to include to a page as facebook updated.
I'm sure I'm portraying my basic point of YOU CAN'T DO IT ALONE. But you really can't. Our committee undertook a few changes as we grew in membership. Abi Taylor joined us, bringing with her the strong recommendation that we enforced kit. This kit is the sole reason why we are now a recognisable brand on campus. Mike Butchers also joined us as Fleurie, Kristian and Jess left. And this is how the committee has remained up until this point. Now, all of us are off on placements, giving Matt the full potential to change anything and everything about the club - a very scary prospect! I just hope all that were there to help me will continue their support toward Matt.
So I do have an awful lot of people to thank for their involvement in the past year at BU Trampolining.
So that's the year gone.. and I now have to thank those who aim to continue to run BU Trampolining for the year ahead;
So I guess what I'm saying is I've been blessed to have some really amazing people in my life who have wanted to help. BU Trampolining would not exist without each and every one of you.
February 06, 2011
One of my favourites... The Ragan Communications FREE iPhone App.
- Tips, stories and analysis from Ragan's PR Daily
- News and features for corporate communicators from Ragan's Daily Headlines
- Hot stories you can use from Ragan's Healthcare Marketing and Communication's News
- Video interviews with the biggest experts in the fields of PR, social media and employee communications
I've got to admit, I'm a bit of a social media geek, just in the respect of I think I actually have every single platform you could think of, whether I use them, that's another matter, and as for using them correctly, well, that's not for me to judge.
As for BU Trampolining, we use a combination facebook, twitter and youtube. We really struggled with twitter as trampolining is such a niche topic, it was difficult to find like-minded people to communicate with, and considering our target audience is a small group at one university, twitter may not have been the best platform to use.
Last Monday, John Stanton, MD and Gifford Morley-Fletcher, Director or Strategy (Inbound Marketing) from Base One came down to talk to us about their B2B digital marketing strategies. My absolute favourite part of this lecture was this:
- What is it you want to achieve from using these platforms.
- Who are they?
- Why are they interested?
- What’s their platform?
- What are their boundaries?
- What do we want to say?
- What do they want to hear?
- How will we reach them?
- First person and meaningful, passionate and informal
- Don’t preach or sell
February 01, 2011