After seven years of dreaming of working at L'Oreal, I finally got offered exactly that, a job as an intern for my placement year. I turned it down.
It’s that time of year again, exams left right and centre. For some, it’s finals, and it’s a little scary to think if I hadn’t transferred from Oxford Brookes, that’d be me too, but I’m just sitting end of year exams instead. Either way, exams can be, and usually are stressful.
Callum Powell, recently graduated from Bournemouth University studying Public Relations, has already achieved considerable and note-worthy experience. From L’Oreal to Hill and Knowlton...
After 16 days of sporting excellence, the London 2012 Olympics have finally drawn to a close. This year was always predicted to be the ‘big one’ for social media, hence the games dubbed as The World’s First Social Games.
I'm writing this through tears of laughter at the o2 Twitter feed today. I take my hat off to the social media team for their response to the outrageous complaints they've had over the past 24 hours - very well played.
August 26, 2011
August 15, 2011
- · You can’t afford to dismiss the internet or the online element in PR – the dynamics have changed and budgets have shifted. Not only can digital roles now demand higher salaries but you will see a real shift in the skills required when applying for roles.
- · Research the company you are going for a placement/job for. It seems obvious but I recently interviewed some students with one of my clients, and I was shocked by the poor level of answers. I think Jessica’s post on questions will provide you with enough ideas to start preparing.
- · Plan ahead - Although you might be eager to secure your first job, if it is not a graduate scheme make sure you ask questions about career progression, training and development. Some companies often think they can get away without these and you want to make sure you can advance as quickly as possible. It is your own fault if you don’t ask these questions upfront and don’t be afraid as you want to know the job is for you as much as you want the employer to know you are the best candidate! Ask questions during interview.
- · Optimise your Linkedin profile! Employers will use linked in to vet you, and you can also use it to generate business interest! Even if you think you don’t have much to put on there. Linked in has changed the recruitment industry in the last 2 years, more and more employers are using it to source candidates directly so make sure you can be found!
- · You learn the most by doing! Make the most of your placement and try and gain as much work experience as you can.
- · Concentrate on building your own personal brand. I am talking about you! Agencies, brands, businesses will always buy into people not experience or skills – it sounds silly but it is true.
- · Remain passionate - You can get any job you want even if you don’t think you have the experience as long as you have the skills and the passion and know how to apply them.
- · Read - Don’t stop reading after you finish Uni – you will never stop learning and discovering new skills! In fact you should read more!
Social media needs time and harnessing and it is all about content. If you are using Social media for personal branding and relationship building your approach will be very different from a business user/business who wants to use it for brand building and lead generation. But one important factor which boils back to the fundamentals of PR is the need for two-way mutual communication. I see brands and users everyday pumping out one way messages and just think what a waste!
- Activity on the page
- Entries to a competition/data capture form
- Clicks to the website
- Sales from a website
August 14, 2011
- Don’t wear too much makeup.
- Don’t wear low cut tops or short skirts.
- Don’t sleep with the boss.