Inside: March 16th

A new series of interesting things happening inside the industry…

It’s released one of the best adverts I’ve seen this year in an attempt to grow its digital audience. The Three Little Pigs advert promotes open journalism and it definitely made me stop and stare.

It’s one of my favourite days of the year, it’s St Patrick’s Day tomorrow. To mark the countdown, Guinness have created a video campaign, Round Up Your Mates and are giving away 10,000 pints of the drink via Vouchercloud.

Google have launched GetMo , a new mobile retail initiative. They have set up a site advising brands how their existing web properties perform on mobile devices, it then lists “Google approved agencies” to assist them in mobilising their strategies.

The ever-increasing in popularity new social media site, Pinterest is releasing new profile pages. The redesign is said to help users find other like-minded users.

Marketing Week published an article last week on the cosmetic brands to “work harder”. With the standards of products rising constantly, the demand for something better is getting higher.

Women want multipurpose, celebrity endorsed (genuinely) and for much further details per product. These results have come from McCann WorldGroup’s Truth About Beauty study of 20,000 people in 15 countries.

And finally this week’s #socialstudent list created by Behind The Spin. Bournemouth, we are not performing well, sort it out!!

Jessica North

Author & Editor

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