Campaign: #savingthenation - Go Compare, July 2012

After driving around Southampton for the past month attempting to work out how on earth troublesome teenagers managed to get every single billboard showing the 'Go Compare' Ad but no others, it crossed my mind that perhaps they were actually the ads... then I thought it was much more likely that Southampton was suffering from bored teenagers.

Well, I stand corrected. The July campaign from Go Compare is backing the country's view that Gio Compario (Wynne Evans) is far too annoying and are using it to promote their brand. The billboard ads show "graffiti" with general abuse including telling him to jump off a cliff


And as if it wasn't enough to see his posters vandalised, you can catch him being blown up by none other than Sue Barker on TV this month:




And as with any good integrated campaign, simply advertising just isn't enough. Along with their adverts, the Twitter Trend #savingthenation has attracted a lot of chatter online as you can see below (provided by topsy.com) and allows the brand to monitor the public's reaction - my view, I hope he doesn't have a miraculous recovery in the next one. 



Jessica North

Author & Editor

Has laoreet percipitur ad. Vide interesset in mei, no his legimus verterem. Et nostrum imperdiet appellantur usu, mnesarchum referrentur id vim.